CONFERENCE SCHEDULE

WEDNESDAY, FEBRUARY 29, 2012

8:00 p.m.- 9:00 p.m.

Pre-Conference Gathering In town early? Stop by Encore's East Side Lounge and celebrate Leap Day with your fellow conference attendees. Drinks are on us.

THURSDAY, MARCH 1, 2012

10:00 a.m.	Registration and Breakfast/Lunch with Exhibitors
10:30 a.m.- 11:30 a.m.	Exhibitor Showcase View brief demonstrations by exhibiting companies.

12:00 p.m.	Welcoming Remarks Diane Bowers, President, CASRO Bob Fawson, Chief Access, Supply & Engagement Officer, SSI; Conference Co-Chair
12:10 p.m.	Introduction: Data Quality Olivier de Gaudemar, Senior Vice President Sample, Ipsos Open Thinking Exchange; Conference Co-Chair
12:20 p.m.	Speed Doesn't Kill: A New Way to Detect Survey Satisficing Survey research has been plagued by satisficing since its inception. While it is agreed that the phenomenon occurs, the ability to detect precisely when it occurs has been elusive. This presentation focuses on a new way to detect satisficing, which relies on the application of Bayesian inference with a bit of "machine learning." Several tests of the process using actual panel respondents from several reputable sources have yielded substantial shifts in means to attitudinal and behavioral questions. The results of these tests and others will be discussed. Authored by Philip Garland, Liana Epstein and Annabell Suh (SurveyMonkey) and Kuang Chen (Captricity). Philip Garland, Vice President, Methodology, SurveyMonkey
12:45 p.m.	Best Approaches to Resolving Outliers in a Multi-Mode Survey Use of automatic outlier follow-up in web surveys has the potential to improve data quality by reducing respondent error in a cost-efficient manner. However, there is little empirical evidence demonstrating the effectiveness of web technology in addressing outlier resolution. This study was designed to compare follow-up telephone prompting to web prompting in resolving outliers. Authored by Kerry Levin and Jocelyn Newsome (Westat) and Brenda Schafer, Melissa Vigil and Wei Liu (Internal Revenue Service, Office of Research). Kerry Levin, Vice President, Westat
1:10 p.m.	Do You Know Who Your Respondents Are? Measuring Data Hygiene Using Respondent Validation This research builds on standard name and address validation by employing a secondary data source to validate additional individuals, which effectively alleviates the capacity constraint and non-participation bias concerns raised in prior research. The second source, which uses email to verify the previously invalid individuals, reduces the failure rate in hard-to-reach demographics such as 18-24 year olds and Hispanics, while improving discrimination between valid and invalid respondents and correspondingly, the quality of data. Authored by Susan Frede (Lightspeed Research) and Nallan Suresh (SurveyMonkey). Susan Frede, Vice President, Research, Lightspeed Research Nallan Suresh, Director of Analytics, SurveyMonkey
1:35 p.m.	The Relationship Between Respondent Engagement and Consistency of Online Sample The ability of online panels with unengaged respondents to be consistent is drawn into question. Eleven online panels in six countries participated in at least three waves of research using a standard questionnaire, consisting of a battery of behavioral segmentations and a system of diagnostics to measure engagement. With one exception, panels suffering from poorly engaged respondents struggled to be consistent. Authored by Steven Gittelman and Elaine Trimarchi (Mktg, Inc.). Steven Gittelman, President & CEO, Mktg. Inc.
2:00 p.m.	Panel Discussion on Data Quality and Q&A Susan Frede Philip Garland Steven Gittelman Kerry Levin Nallan Suresh
2:35 p.m.	Break with Exhibitors
3:05 p.m.	Introduction: Respondent Engagement John Bremer, Chief Research Officer, Toluna Pete Cape, Knowledge Management Director, SSI
3:15 p.m.	How Routing and Screen-outs Affect Panelist Attrition and Data Quality This presentation focuses on the impact routing technology has on data quality. More specifically, the research examines how multiple 'screen-outs' at the questionnaire screening phase affects data quality provided by respondents. Do multiple rejections impact a panelist's willingness to engage in future studies? Authored by Lindsay Veling and Kalle Backlund (Cint) and Diego Rodriguez. Michael McCrary, President, Federated Sample Lindsay Veling, Vice President, Global Quality, Cint
3:40 p.m.	Preventative Care to Extend Panelist's Lifetime: A Driver Analysis on Panelist Engagement While extensive research has been done to identify why a panelist leaves a specific survey, few studies have been done on exactly what causes a respondent to leave a panel. This presentation explores potential reasons and prescribes methods of preventative care to preserve the health of panels. Authored by Edward Paul Johnson and Jared Schiers (SSI). Edward Paul Johnson, Director of Analytics, ASE, SSI Jared Schiers, Vice President of Engagement, SSI
4:05 p.m.	Panel Discussion on Respondent Engagement and Q&A Edward Paul Johnson Michael McCrary Jared Schiers Lindsay Veling
4:30 p.m.	Panel of Panelists Hear firsthand from survey panelists about what keeps them engaged - both with a panel and individual surveys. What frustrates them about the process and how panel companies can best fulfill their expectations. Moderated by: John Bremer and Pete Cape
5:45 p.m.	Closing Remarks
6:00 p.m.	Adjournment

FRIDAY MARCH 2, 2012

7:45 a.m.	Breakfast - Sponsored by Cint
8:45 a.m.	Opening Remarks Olivier de Gaudemar, Conference Co-Chair
9:05 a.m.	Introduction: Sample Blending and Survey Routers Frank Kelly, Senior Vice President, Operations, Lightspeed Research
9:15 a.m.	A Respondent-Level Approach to Selecting Sample from Multiple Sources It has been well established that in bringing different sample sources together, the bias of the overall sample may be affected by the bias of the individual sources as well as the blending methodology. The authors of this study argue that a respondent-level blending methodology is the most effective and flexible means for combining sample, and produce superior results to blending methodologies that combine at more aggregate levels. Authored by George Terhanian and John Bremer (Toluna). George Terhanian, President, NA and Global Chief Strategy Officer, Toluna
9:40 a.m.	Survey Router Management: An Experimental Examination of Impact on Survey Results While most participants agree that management of router rules is important, there are differing views on what these rules should be. In an effort to assist the industry in establishing best practices for survey routers, this study incorporates both direct comparisons and simulation techniques on data collected to determine how sensitive survey results would be to various rules/factors, such as varying the number of surveys and the amount of correlation in the router. Authored by Nancy Brigham and Jason Fuller (Ipsos Interactive Services). Nancy Brigham, Vice President, Global Operations, Respondent Access & Engagement, Ipsos Interactive Services
10:05 a.m.	Panel Discussion on Sample Blending and Survey Routers and Q&A Nancy Brigham George Terhanian
10:25 a.m.	Break with Exhibitors
11:00 a.m.	Introduction: Emerging Techniques Jeff Miller, President & CEO, Burke, Inc.
11:10 a.m.	Featured Presentation - Sponsored by Ipsos Observer "Enhancing Our Understanding of Consumers Through Big Data" Big Data is viewed as the next frontier for innovation, competition, and productivity. In many ways, Big Data can represent a step-change in our ability to understand consumers, and develop greater and more powerful insights. What is Big Data, and what will it mean for marketing research? As organizations grapple with harnessing the power of Big Data, it has meaningful ability to change how we work, the skill sets that are necessary for success, and the opportunity to create competitive advantage for companies that adapt. This presentation will present emerging perspectives on Big Data, based on proprietary research and case examples of Big Data applied to marketing challenges. James Mendelsohn, Associate Principal, Marketing & Sales, McKinsey & Company
11:50 a.m.	The New Tracker: Bite-Sized Chunks? The emerging digital culture and the need to reach participants on their mobile device, prompted uSamp and Kantar to collaborate with a major QSR client to reinvent the tracker by dividing it into smaller modules, creating a shorter, more user-friendly survey experience. This session will review in detail the results of this new tracker and compare it to a parallel of the longer version. Takeaways include: An understanding of how to create a modular survey; sampling and cost implications for modular surveys; data, engagement and completion rate comparisons between the standard 25-minute survey and the modular version. Authored by Chuck Miller and Dinaz Kachhi (uSamp) and Renee Smith and Ivailo Kotzev (Kantar). Chuck Miller, Chief Research Officer, uSamp Renee Smith, Chief Research Officer, Kantar
12:15 p.m.	Modular Survey Design for Mobile Devices If indeed the mobile web becomes for many a replacement behavior rather than complementary to existing internet usage habits, then we may need to re-think how to access these respondents for online research. To address this problem, the presenters devised a research project to help understand the options for breaking up surveys into smaller pieces that would better fit the way that mobile internet users access the internet. How can fieldwork accommodate both full surveys on desktop/laptop computers and survey pieces completed on mobile devices? How will respondents behave when given this flexibility? Hear practical advice on how to design a survey that can be broken up into component parts. Authored by Frank Kelly (Lightspeed Research), Alex Johnson (Kantar Operations) and Sherri Stevens (Millward Brown). Frank Kelly, Senior Vice President, Operations, Lightspeed Research Alex Johnson, Director, Innovation Group, Kantar Operations
12:40 p.m.	Panel Discussion on Emerging Techniques and Q&A Alex Johnson Frank Kelly Chuck Miller Renee Smith
1:00 p.m.	Lunch in Exhibit Area - Sponsored by GMI
	ISO Standards for Market Research and Access Panels: The How To and the ROI In Adjacent Room (Debussy) with Lunch Over 300 companies worldwide have certified to the ISO Research Standards, including a growing number in the U.S. If your company is a full service agency or a provider of online sample, data collection services or other related services, implementing ISO standards can result in an outstanding return on investment. Learn the certification process from those who have experienced it. This luncheon presentation, lead by CIRQ Technical Director Peter Milla, features leaders from companies that have implemented and certified to ISO 20252 and ISO 26362. You'll hear from Craig Overpeck, COO of Global Research at M3 and Lindsay Veling, VP, Quality at CINT, about the experiences of their companies with respect to implementation, preparation, costs and the audit process and the resulting benefits realized. This session is for you if your company would like to: Realize savings resulting from reduced rework, improved cycle time and the elimination of operating inefficiencies; Increase client satisfaction and retention; Improve the ability to meet compliance obligations; Create processes that support continuous improvement; Provide staff and team role clarity and increase employee satisfaction; and Consistently deliver superior work products
2:00 p.m.	Continued: Emerging Techniques Bob Fawson, Chief Access, Supply & Engagement Officer, SSI; Conference Co-Chair
2:10 p.m.	Emerging Techniques: How Online Technology May Open the Door to More Integrated Qual/Quant Research Integrating qualitative and quantitative research to uncover more in-depth, action-oriented insights has been one of the holy grails of the market research industry. While there has been some progress in this area, typical qual-quant approaches basically tie together the results of qualitative and quantitative research in a linear fashion. New online technologies may open the door to more integrated qualitative-quantitative methodologies. This presentation explores three new tools: virtual collages, laddering, and emoticons. Authored by Lee Markowitz (Ipsos Marketing) and David Brandt (Ipsos Open Thinking Exchange). Lee Markowitz, Global Chief Research Officer, Ipsos Marketing, Consumer Goods David Brandt, Lead Product Innovation, Ipsos Open Thinking Exchange
2:35 p.m.	The Examination of Construct and Predictive Validity of Social Media Data Within the Wireless Industry Recent findings suggest that social media data is nosier and less precise than data from traditional market research methods. This new research follows previous work that documented how common low inter-analyst reliability is when extracting social media data and identified best practices that can improve both reliability and precision of resulting data so that results are reproducible and accurate. This paper expands on these findings by examining both construct and predictive validity of social media (SM) data. Additionally, the predictive validity of SM will be examined by analyzing the relationship between various SM measures and changes in market share. Authored by Gina Pingitore, Suxi Li, Adriana Gigliotti, and Miriam Eckert (J.D. Power & Associates). Gina Pingitore, Chief Research Officer, J.D. Power and Associates
3:00 p.m.	Panel Discussion on Emerging Techniques and Q&A David Brandt Lee Markowitz Gina Pingitore
3:20 p.m.	Closing Remarks Olivier de Gaudemar Bob Fawson
3:30 p.m.	Conference Adjourns

CASRO ONLINE RESEARCH CONFERENCE COMMITTEE:

Olivier de Gaudemar, Senior Vice President Sample, Ipsos Open Thinking Exchange; Conference Co-Chair
Bob Fawson, Chief Access, Supply & Engagement Officer, SSI; Conference Co-Chair
John Bremer, Chief Research Officer, Toluna
Pete Cape, Knowledge Management Director, SSI
Frank Kelly, Senior Vice President, Operations, Lightspeed Research
Jeff Miller, President & CEO, Burke, Inc.

Hotel Information

Encore, the new signature resort in the Wynn collection, complements Wynn Las Vegas' repertoire of accommodations, culinary offerings and leisure activities to include 11 new retail outlets, seven new cozy bars and lounges, five new signature restaurants, one ultra-chic nightclub and a European-inspired spa and salon facility. Indulge in Encore's casually elegant approach to ambiance. Conceived as a collection of neighborhoods, the resort is designed to fill your stay with moments of discovery and evoke your sense of wonder. Encore Las Vegas and its sister property, Wynn Las Vegas collectively hold more Forbes five-star awards than any other casino-resort and it is considered to be one of the finest hotels in the world.

The resort's nightclub, XS, was developed by Victor Drai with space for 3,000 guests. The restaurants include Sinatra, a Frank Sinatra-themed, 152-seat dinner-only steakhouse; Wazuzu, a modern-Asian bistro; Switch, a French-influenced surf and turf restaurant; Botero, a dinner-only steakhouse themed after the work of Colombian neo-figurative artist Fernando Botero; and Society Cafe Encore, a casual restaurant.

Address:

Encore at Wynn Las Vegas 3131 Las Vegas Blvd. South Las Vegas, NV 89109 877-321-9966

Room Reservations/Deadlines

The CASRO Room Block at The Encore at Wynn Is SOLD OUT

You may contact the hotel directly at 877-321-9966 to book a room. Several other hotels are located nearby, including the neighboring Wynn, which shares the same phone number for reservations.

Travel to Las Vegas

McCarran International Airport is 3 miles (4.8 kilometers) from the Hotel and services such airlines as AeroMexico, Air Canada, Alaska Airlines, America West, American, Continental, Delta, Frontier, Hawaiian, Japan Airlines, JetBlue, Mexicana, Midwest Express, Northwest, Southwest, Sun Country, United, US Airways, and Virgin Atlantic.

About Las Vegas

Las Vegas is internationally renowned for gambling, shopping, fine dining, and entertainment. Billed as "The Entertainment Capital of the World," the city is famous for its many casino resorts and associated entertainment. Many of the largest hotels, casinos and resort properties in the world are located on the famed Las Vegas Strip.

Conference Registration

CASRO has teamed with our host hotel, The Encore, to offer additional savings for conference registrants who stay on site. By staying at the The Encore you help CASRO meet various resort contract obligations and thus keep conference registration rates a great value for all.

Members (after January 31): - $1,295
Non Members: - $1,495 on-site* (local area) - $1,795 off-site

*To qualify for this rate, you must book your room reservation at The Encore within 5 days of registering for the conference, or the regular/off-site registration rate will apply. If at any time you cancel your reservation at The Encore, you will be charged the difference between the on-site and regular/off-site registration fees.

All registrants must indicate that they have read and agree to abide by our CASRO Conference Code of Conduct. Cancellations on or before Tuesday, January 31 will be charged a $ 495 cancellation fee. Cancellations after Tuesday, January 31 and no-shows will forfeit the entire registration fee, but substitutions can be made at any time.

  If you have any special requirements, please contact us two weeks prior to the conference.

Exhibitor and Sponsor Information

Exhibit Table (no registrations included):

Members: $1,975 (includes 6-foot skirted table, 2 chairs, electric, wi-fi access, company logo on website, company description in mobile app)

Non members: $2,350

Exhibitor Attendees (includes complete access to sessions and all meals/receptions):

	Members	Non Members
-First Person:	$875	$995
-2nd:	$775	$925
-3+:	$695	$895

Sponsorship Opportunities:

 PREMIER SPONSOR:
     (includes 10'x10' exhibit space and 3 conference registrations)  $10,000  - SOLD

 COCKTAIL HOUR: (includes 1 registration) $2,500 - SOLD

 LUNCH: (includes 1 registration) $2,750 - SOLD

 KEYNOTE SPONSOR: (includes 1 registration) $2,500 - SOLD

 BREAKFAST: (includes 1 registration) $2,500 - SOLD

 MOBILE APP SPONSOR: (limit 6) $ 795 

 GENERAL SPONSORSHIP: 

 Exhibits and Sponsorship Benefits Include:

	P R E M I E R  S P O N S O R