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CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
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 Chris Frank and Paul Magnone sign copies of their book. Historic economic and geopolitical unrest, combined with remarkably rapid changes in opinion gathering and business analytics methodologies, have transformed the landscape for market research. Surviving in this redefined world was the theme for CASRO's 36th Annual Conference, held at The Breakers in Palm Beach, Florida, from October 19 to 21. Sessions were focused on ways to define success in the new marketplace; helping attendees understand the potential roles of market research; and discovering the actions research firms need to take, now, to capitalize on burgeoning opportunities. Chris Frank, vice-president of Business-to-Business and Communications Research at American Express, and Paul Magnone, director of Global Business Development and Alliances at Openet Telecom, kicked things off with "The Seven Question Meeting," in which they outlined a series of straightforward, immediately applicable questions that bring a big-picture perspective to problems that often leave executives buried in irrelevant details. Frank and Magnone provided anecdotes from their experiences with numerous start-ups and such iconic brands as American Express, IBM and Microsoft. Afterward, the duo signed copies of their book, Drinking from the Fire Hose: Making Smarter Decisions without Drowning in Information.  Bob Pankauskas, Director of Consumer Insights at The Allstate Insurance Co. (left) and Jonathon Weiner, Vice President, Customer & Consumer Strategy & Insights at Del Monte Foods Other highlights of the conference included a panel of research industry innovators. Here, moderator Dan Coates, president of Youth Pulse Inc., probed Gian Fulgoni, executive chair and co-founder of comScore Inc., Andrew Reid, founder and president of Vision Critical, and John Dick, founder and CEO of Civic Science, on the defining moments that transformed their businesses and how they maintain an innovative mindset amid success.  Scott Miller, Chairman of Core Strategy Group, signs copies of his book, The Underdog Advantage  Jack Daly, former CEO, sales trainer, author provided a rousing sendoff  Dynamice Duo: Conference Co-Chairs Jude Olinger (left) of the Olinger Group and Simon Chadwick of Cambiar A four-week paid sabbatical, back massages, and other tantalizing employee benefits were mentioned during "Powered by People: Fueling the Ultimate Engine of Growth," a discussion on corporate culture, moderated by Diane Hessan, president and CEO of Communispace. Matthew Dusig, co-founder and CEO of uSamp Inc., John Gongos, president and CEO of Gongos Research Inc., and Jerry Haselmayer, CEO of Seek Research, were hailed for their candor and their stream of ideas on everything from the work environment to interviewing and onboarding to employee evaluations and morale. In a presentation entitled "Beyond What Consumers Can't or Won't Say," Dan Hill, founder of Sensory Logic Inc. and author of About Face: Ten Secrets to Emotionally Effective Advertising, reviewed the effectiveness and expanding potential of facial coding to tap into the emotional root of decision-making for market researchers. Scott Miller, chair of Core Strategy Group and author of The Underdog Advantage, implored those in attendance to think like an insurgent and avoid the conservative, defensive path often taken by market leaders. His points were underscored by entertaining anecdotes from his work with Steven Jobs and such clients as McDonald?s and Coca-Cola. Former CEO, sales trainer and author Jack Daly provided parting words of inspiration, with practical takeaways and advice on building a cohesive team, empowering employees, and prioritizing customers. Special thanks to all sponsors and exhibitors and the Conference Co-Chairs: Simon Chadwick, Managing Partner of Cambiar L.L.C. and Jude Olinger, CEO of The Olinger Group. Next year, CASRO's annual conference will be held at the Four Seasons Resort in Scottsdale, Arizona, from October 8 to 11.
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