CASRO Leadership
2012 Board of Directors
OFFICERS: |
Chair: JEFFREY RESNICK
Global Managing Director, Innovation and Strategy, ORC International
609-452-5210
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Chair-Elect: MICHAEL BRERETON
President & CEO , Maritz Research
636-827-1988
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Secretary: JUDE A. OLINGER
CEO, The Olinger Group
504-208-4296
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Treasurer:
ROBIN B. ARNOLD
CEO, The Gilmore Research Group
206-219-1945
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President:
DIANE K. BOWERS
President,
CASRO
631-928-6954
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DIRECTORS: |

SUSAN McDONALD
CEO, National Analysts Worldwide
215-496-6800
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DANIEL COATES
President, Youth Pulse, Inc.
888-292-8855
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RICHARD DAY RDR, a Market Probe Co. 847-328-2329
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LYNNETTE COOKE
Global CEO, Kantar Health
212-647-7200
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RAHUL SAHGAL
CEO, Annik Technology Services Pvt Ltd
[91] 911245003282
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JEFFREY MILLER
President & CEO, Burke, Inc.
513-684-7626
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KEVIN MENK
Managing Partner, Strategic Resource Partners, L.L.C.
952-471-0772
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JOHN GONGOS
President & CEO, Gongos Research Inc.
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CRAIG OVERPECK
Chief Technology Officer, M3 Global Research
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STEVE W. WILDE
Chief Operating Officer, Directions Research, Inc.
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2012 Committees
Annual Conference |
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Committee Co-Chairs: Andrew Reid, Founder and President, Vision Critical; George Terhanian, President, NA and Global Chief Strategy Officer, Toluna
Staff Liaisons: Diane Bowers, Art Flanagan, Frank Petruzzo, Nicole Symelidis
Mission Statement: To plan, organize and conduct the Annual Conference as mandated by the CASRO Bylaws, so as to offer the membership the opportunity to discuss the business of the association, to learn from their peers and from invited speakers, and to meet each other in a relaxed and non-competitive environment. |
Education |
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Committee Chair: Jeff Miller, Burke
Committee Members: Bob Fawson, SSI & Olivier de Guademar, Ipsos (Online Conf. Co-Chairs); Paulo Andrade, IPOBE & Chet Zalesky, CMI (Global Conf. Co-Chairs); Beth Rounds, Cambiar (Management Conf. Chair); Tim Macer, meaning limited & Tony DiPonio, Market Strategies Int’l. (Technology Conf. Co-Chairs)
Staff Liaisons: Art Flanagan, Frank Petruzzo, Nicole Symelidis
Mission Statement: To develop programs, enlist speakers, and determine schedules and venues for the conferences, workshops, and CASRO Forums for members and, if appropriate, the industry. Program topics may be of educational, business, or technological interest. On an annual basis, the committee chair submits for the Board of Director's review and approval a program plan, noting the number of events and the topic areas. |
Financial Surveys |
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Committee Co-Chairs: Peter Booth, Booth Research Services & Steve Wilde, Directions Research
Committee Members: Robin Arnold, The Gilmore Research Group; Anne Bailey Berman, Chadwick Martin Bailey; Tyler McMullen, MarketVision Research; Thomas Medlin, Opinion Dynamics; David Rothstein, RTi; Wayne Renner, G&S Research
Staff Liaison: Frank Petruzzo
Consultant: Ian Santo-Domingo, Veris Consulting
Mission Statement: To coordinate the annual financial and compensation surveys of CASRO member companies with the outside independent firm who collects and reports the data. To review and update the survey questionnaires and reports in response to changing membership needs. To utilize emerging technology to reduce costs and improve survey usability and increase member participation wherever possible. To analyze the data from the survey and to report the results in written/electronic form to CASRO members who participate in the survey and to present a summary of results to the membership. |
Global Development |
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Committee Co-Chair: Kevin Menk, Strategic Resource Partners
Committee Members: Roseanne Luth, Luth Research; Rahul Sahgal, Annik Technology Services; Craig Stevens, Research Now; Jay Wilson, Cambiar
Staff Liaison: Diane Bowers
Mission Statement: To develop an understanding of and communications with the various international associations or groups that represent marketing and public opinion research, particularly AMAI, ESOMAR, MRIA and MRS. To explore opportunities for cooperative efforts and to promote awareness of CASRO and CASRO member firms globally. |
Government and Public Affairs |
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Committee Co-Chairs: Richard Day, RDR, a Market Probe Co. & Larry Ponemon, Ponemon Institute
Committee Members: Bill Little, Delta Marketing Dynamics; Bill McInturff, Public Opinion Strategies; Bob Moore, Moore Information; Rick Seale, Shugoll Research
Staff Liaisons: Diane Bowers & Nicole Symelidis
Consultants: Duane Berlin & Russ Anderson, Lev & Berlin, PC
Mission Statement: To ensure that there is adequate and appropriate monitoring, lobbying and oversight on federal and state legislation and issues that could affect marketing and public opinion research. Separately, to make recommendations to the Board of Directors regarding any government activities that could affect the conduct of survey research business from an economic standpoint. To encourage the development and enhancement of the CASRO Privacy Protection Program in order to meet the compliance and implementation needs of all CASRO member segments. |
Marketing and Communications |
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Committee Co-Chairs: Dan Coates, Youth Pulse & Craig Overpeck, M3 Global Research
Committee Members: Susan Scarlet, Gongos Research
Staff Liaison: Art Flanagan
Mission Statement: To advance and promote the goals and initiatives of CASRO as defined by the Board via the communication vehicles deemed most appropriate and effective. Key areas of communication to new and prospective members include: member benefits, events, industry expertise, GPA efforts, standards and guidelines, CASRO benchmarking surveys, and ISO certification services. |
Membership Services |
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Committee Co-Chairs: Jude Olinger, The Olinger Group & Rahul Sahgal, Annik Technology Services
Committee Members: Frank Brown, MarketSearch Corp.
Staff Liaison: Jennifer Ward
Mission Statement: As mandated by CASRO’s Bylaws, to actively recruit new members to CASRO, to review and approve applications, and to make recommendations to the Board of Directors concerning new member applications. To encourage member participation in CASRO committees and activities. To determine if membership needs are being met and to recommend measures or services that will better meet the changing needs of members. |
Nominating |
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Committee Chair: Susan McDonald, National Analysts Worldwide
Staff Liaison: Diane Bowers
Mission Statement: To establish nominees for the Board of Directors; committee's report and list of nominees for the Board of Directors shall be sent to all CASRO members at least sixty days prior to the Annual Conference. Additional nominations for the Board of Directors may be made by petition. Each petition must be signed by at least five (5) CASRO members in good standing and must be submitted to the CASRO office thirty (30) days prior to the Annual Conference. |
Past Chairs Council |
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Committee Co-Chairs: Richard Day, RDR, a Market Probe Co. & Susan McDonald, National Analysts Worldwide
Committee Members: Jeff Resnick, ORC (current Board Chair), Michael Brereton, Maritz Research (Board Chair-Elect), and all former CASRO Board Chairs
Staff Liaisons: Diane Bowers & Nicole Symelidis
Mission Statement: To provide direction and guidance on the long-term objectives of the association; to review the long-range plan for CASRO on an annual basis; and to make recommendations to the Board of Directors about CASRO’s relationship with its various constituents and about its role in the industry. |
Research Career Development |
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Committee Co-Chairs: Joseph Baldi, Issues & Answers Network & Frank Brown, MarketSearch Corp.
Committee Members: Herb Abelson, Princeton University; Simon Chadwick, Cambiar; Lisa Cooper, Ipsos North America; Harry Heller, Research Consulting Agency; Deborah Jay, Field Research; David Miller, David Miller Enterprises; Mel Rothstein, RTi; Joan Triestman, M/A/R/C Research; Jay Wilson, Cambiar
Staff Liaison: Art Flanagan
Mission Statement: Formed in an effort to help attract sharp, young minds to the field of market research, the Research Career Development Committee works on behalf of the entire industry by increasing awareness and interest in market research career paths among students, career counselors, faculty, and academic leaders across the country. Among the outreach vehicles utilized are print materials, school visits, and an educational website and online Job Board. |
Standards and Guidelines |
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Committee Chair: Michael Brereton, Maritz Inc.
Committee Members: Dan Coates, Youth Pulse; Jeff Resnick, ORC International
Staff Liaison: Diane Bowers
Mission Statement: As mandated by the Bylaws, to make recommendations to the Board of Directors regarding any member against whom a complaint is made for failing to comply with the requirements of these Bylaws, including the CASRO Code of Standards and Ethics for Survey Research. If so directed by the Board of Directors, the committee will also recommend any possible amendment to the CASRO Code of Standards and Ethics for Survey Research. This committee will also study, develop and update guidelines that address the issues of survey research quality and procedures and to work with other associations to implement such guidelines. |
CASRO Staff
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DIANE K. BOWERS
President
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MEG COLLINS
Marketing Manager
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ART FLANAGAN
Vice President, Communications
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NICOLE SYMELIDIS
Director of Planning
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FRANK PETRUZZO
Vice President, Operations
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JENNIFER WARD
Vice President, Membership Services and Development
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 MELISSA CURTIN
Administrator
| JOANNE MALONEY Services Administrator
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Council of American Survey Research
Organizations
170 North Country Road, Suite 4
Port Jefferson, New York 11777 U.S.A.
(631) 928-6954 Fax: (631) 928-6041
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“In the history of the research business, I don't think there has ever been a time where research buyers have felt a stronger need for the assurance of research quality. That's exactly what working with CASRO members provides -- a guarantee that the research agency is committed to the CASRO Code of Standards.”
- Eileen Campbell CEO, Millward Brown
“I learned so much from the CASRO Project Director’s Workshop I attended. The presentations were interesting and highly informative. The forum also allowed for a great exchange with the presenters and the other attendees. The knowledge and experience I gained has been quite helpful as I move forward in my research career.”
- Brian Wachtel Shugoll Research
“CASRO's Annual Conference provides a rare opportunity to meet with the CEOs and senior management of full-service companies - all in one place. The 'take-away' in terms of staying on top of market trends, exploring new business opportunities and staying in touch with current clients has been terrific at this event, and other CASRO conferences too.”
- Craig Stevens Senior Vice President Research Now
“Our membership in CASRO tells the world we're a legitimate company right alongside many of our clients and peers. Our involvement in CASRO events provides tremendous opportunities for advertising our services and the information we gain helps us educate our partners about internet marketing techniques.”
- Tami Brewer Director The Sample Network
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